2010 Conference Newsletter | July Issue

This issue is sponsored by Autodesk

Computer Animation Festival:
The Crossroads of Creativity and Technology

A total of approximately 100 films will be shown during the Computer Animation Festival. Nominees were chosen from 750 submissions from around the globe, presented by professional studios and students alike.

"Attendees will experience an endorphin rush as they watch the screenings, and will get a behind-the-scenes perspective from the planned talks from the visionaries behind some of this year’s most successful Hollywood films," said Isaac Kerlow, Computer Animation Festival Director from The Earth Observatory of Singapore/NTU ADM. “Whether you are an industry veteran or someone who just enjoys quality special effects and animation, there will be something for everyone this year.”

For 2010, the Electronic Theater, the tribal SIGGRAPH experience that presents an identical program three nights in a row, has been reinstated. It includes most of the jury selections. Special Screenings include: TV Commercials and Cinematics, Long Shorts, and Student Projects. Beyond the films, the Festival will present an impressive collection of cutting-edge and visionary Production Sessions that complement the festival screenings. And the new Animation Clinic is where industry leaders and masters will review student projects and offer creative, production, technical, and career advice. Finally, the Live Real-Time Demos will surely contribute to making the SIGGRAPH 2010 Computer Animation Festival a memorable experience.

Here are just a few highlights of this year’s Computer Animation Festival films:

Best in Show: “Loom”
“Loom” tells the story of a moth being drowned in one of nature’s complex cycles. The production time, including story development and preproduction, was one year.

Jury Award: “Poppy”
Delf Productions
“Poppy” is set on France’s western front in World War One. Two New Zealand soldiers are trapped behind enemy lines. They find a baby in a muddy ditch, under its dead parents. One of the men wants to save it - the other does not. Based on true events, “Poppy” was written by the great-grandson of one of these soldiers.

Best Student Project: “The Wonder Hospital”
California Institute of the Arts
A girl enters a mysterious hospital that alters her way of seeing beauty. She is given a choice between two images of her face, “Before’’ and “After”. As she continues on this illusionary journey, she realizes that beauty is something very different from what she expected.

Image Credits: Loom © 2010 Ilija Brunck, Polynoid; Poppy © 2010 James Cunningham, Delf Productions; The Wonder Hospital © 2010, all rights reserved by Shimbe


SIGGRAPH typically focuses on the newest ideas in computer graphics. But what about the craft and artistry that the production community adds to these ideas? Or the interesting behind-the-scenes stories?

People in production see this every day: talented CG artists use standard tools and techniques to create images of extraordinary power and beauty. And despite late nights, endless tweaks, and impossible deadlines, they maintain an infectious enthusiasm and spirit.

SIGGRAPH Dailies! is a new program designed to showcase this craft, artistry and spirit. Rather than focusing on the techniques used, SIGGRAPH Dailies focuses on the work itself and the stories of the artists behind the work. Artists will briefly present their work and the story behind it.

SIGGRAPH Dailies! will run Tuesday, 27 July and Wednesday, 28 July from 6 - 7:30 pm on both days. Meet your friends and watch the very best of computer graphics in a fun, fast format.

Image Credits: Cool Shading Study © 2010 Ariel Chisholm, Texas A&M University

2010: The Future of Gaming

This will be an exciting year for games at SIGGRAPH with a focus on "The Future of Gaming": how developers can make better games as the industry and hardware continue their rapid evolution.

"SIGGRAPH 2010 offers an unparalleled bounty of information on the latest computer graphics research, development, and best practices,” said Troy Dunniway, SIGGRAPH 2010 Director of Gaming from Globex Studios. “Only SIGGRAPH includes presentations by top game and film industry experts as well as leading researchers."

A variety of Courses, Talks, and Technical Papers are highly relevant to game developers. Here is a small sampling:


Advances in Real-Time Rendering in 3D Graphics and Games (I & II)
These courses include the latest production secrets from leading game studios including Bungie, Valve, Naughty Dog, Crytek, and DICE, as well as current real-time graphics research by companies such as AMD and Intel.

Stylized Rendering in Games
The developers of Borderlands, Brink, Prince of Persia, Battlefield Heroes, Mirror's Edge, and Monday Night Combat candidly discuss the challenges of creating and implementing the stylized artistic visions of their games.

View all Courses.


Session: Split Second Screen Space
Includes these Talks: Screen Space Classification for Efficient Deferred Shading, How to Get From 30 to 60 Frames Per Second in Video Games for "Free", Split-Second Motion Blur, and A Deferred-Shading Pipeline for Real-Time Indirect Illumination.

Session: Games & Real Time
Includes these Talks: User-Generated Terrain in ModNation Racers, Irradiance Rigs, Practical Morphological Anti-Aliasing on the GPU, and Curvature-Dependent Reflectance Function for Rendering Translucent Materials.

View all Talks.

Technical Papers

Session: GPU Rendering
Includes these Technical Papers: Micropolygon Ray Tracing with Defocus and Motion Blur, Real-Time Lens Blur Effects and Focus Control, OptiX: A General Purpose Ray Tracing Engine, and Reducing Shading on GPUs using Quad-Fragment Merging.

View all Technical Papers.

In addition, Live Real-Time Demos showcases the very best of video games and real-time simulations during the Computer Animation Festival. View the full list of demos.

In addition to sessions geared toward game developers, SIGGRAPH 2010 also offers content of cross-over interest for both film and game production, including Courses on:

  • Global Illumination Across Industries
  • Color Enhancement and Rendering in Film and Game Production
  • Physically Based Shading Models in Film and Game Production
  • Beyond Programmable Shading (I and II)

And Production Sessions such as Rendering "Avatar": Spherical Harmonics in Production and PantaRay: Directional Occlusion for Fast Cinematic Lighting of Massive Scenes, which describe film rendering techniques with interesting commonalities to those used in games (both Production Sessions are included in “Avatar in Depth”).

Image Credit: Split Second Motion Blur © The Walt Disney Company

Register before 2 July to Save on Registration Fees

You still have time to register online and maximize your savings. After 2 July, the cost of Full Conference Access, Full Conference One Day, and Basic Access passes will increase dramatically. Register early and save up to $125.

You still have time to book your hotel room through SIGGRAPH 2010. Reservations are based on availability only and rates may increase.

Create Something New in The Studio, the “Magic Pixel Playground” at SIGGRAPH 2010

The Studio is the place for making and creating at SIGGRAPH 2010. Roll your sleeves up and get your hands dirty in this three-ring circus of technological wonders. Attendees can experiment and create new works with large-format printing, motion capture, interactive music, the latest software suites, high-end computing workstations, laser scanning, and many new additions to The Studio.

“More than ever before, The Studio is for people of all ages, interests, and disciplines who want to create new works,” said Gene Cooper, SIGGRAPH 2010 The Studio Chair from Four Chambers Studio. “It's a fun space, a creative space, a learning space, a discovery space, a space for you.”

View all of The Studio Activities.

Image Credit: Pixelated People © Rochester Institute of Technology and Four Chambers Studio

SIGGRAPH 2010 Panels Provide Wide Range of Perspectives

Panels are moderated discussions on important topics with expert panelists chosen by the organizers to provide a wide range of perspectives. Panels are an important part of SIGGRAPH because they provide a forum for the community to share experiences, opinions, and insights, as well as interact and disagree with leading experts.

“This year, we are featuring Panels focused on education, biomedical applications, graphics research, and open source,” said James Mohler, SIGGRAPH 2010 Education Director from Purdue University. “The Lost Lectures from industry luminary Ed Catmull of Pixar Animation Studios will be a fascinating glimpse into the evolution of computer graphics from the genesis of the industry 30 years ago to where we are today.”

View all Panels.

Exhibitor Tech Talks

Exhibitor Tech Talks provide exclusive access to the inside story direct from the commercial developers of tomorrow's hot hardware, software, and systems. Join question-and-answer exchanges and one-on-one conversations with the presenters after each presentation by exhibitors such as AMD, CCT International, Intel Corporation, and Web3D Consortium.

View full Exhibitor Tech Talks Schedule.

SIGGRAPH 2010 Online Scheduler Now Available

Customize Your SIGGRAPH Experience with the Online Scheduler

This year’s conference promises something for everyone, providing the latest in research, animation, art, software, visualization, hardware, games, visual effects, and education. Don’t miss a thing. Customize your own SIGGRAPH experience today by using the online scheduler. This guide features the ability to search by date, registration level, program, and focus, making it easy and convenient for you to tailor each day to your interests.

Keep an eye out for the iPhone App, which will give you the complete schedule of SIGGRAPH 2010 programs and events, plus all the detailed information you need to plan your week, day, or next hour at SIGGRAPH.

Call for 2012 Volunteers and 2013 Conference Chair

If you are interested in learning more about becoming a SIGGRAPH volunteer, we want to hear from you! Get involved in a future conference - it is a fun and rewarding experience that can enhance your personal network and professional career. To take that first step, stop by the SIGGRAPH 2011 booth during the conference to discover how you can contribute your expertise and energy. All attendees are welcome. Questions, suggestions, and comments are encouraged. Learn more about applying for other SIGGRAPH conference positions.

SIGGRAPH is seeking applications for the SIGGRAPH 2013 Conference Chair position; subsequent year applications may also be considered. This person leads and inspires a highly energized, multi-talented, and deeply committed team of volunteers and professional service contractors to plan and produce the conference and exhibition. Conference chairs work closely with the SIGGRAPH Chief Staff Executive, the Conference Advisory Group, the professional service contractors, and the volunteer program chairs over approximately a four-year period. In addition to overseeing the conference, the Conference Chair serves in an advisory capacity to the SIGGRAPH organization.

Apply for the position online by 1 September 2010.

SIGGRAPH 2010 in the News

SIGGRAPH 2010 has already received media attention from a range of news sources around the globe. Here is just a sample of what has created buzz for SIGGRAPH 2010:

SIGGRAPH 2010 Announces Computer Animation Festival Winners, CNBC

SIGGRAPH Computer Animation Festival Honors Three Films, Animation Magazine

Cell Phone App Offers Eye Prescriptions, Discovery News

Indian American scientist designs eye testing tool on mobile, SiliconIndia.com

Art Gallery Provides a Feast for the Senses, Computer Graphics World

SIGGRAPH 2010 Program Content Released, Early Registration Ends this Friday, Forbes

Disney-Pixar Executive Jim Morris to Deliver SIGGRAPH Keynote, Computer Graphics World

Presenting the coolest looking SIGGRAPH Computer Animation Festival trailer, CG Society

Make Dining in LA an Unforgettable Experience

Explore the best of the Los Angeles dining scene. Experience the exceptional cuisine at J Restaurant and Lounge, which includes an outdoor patio with beautiful views of the soaring LA skyline. Looking for something a little more traditional? Enjoy classic American dishes with a twist of inspiration from firehouse cooking at Engine Co. No. 28. This restaurant has been lauded as "American food at its best" in the Los Angeles Times.

Check out additional dining venues that LA has to offer.

Issue Sponsor

Autodesk’s broad range of digital production solutions help inspire creativity across the television, film, and games industries. Whether you work independently or are part of a large production team, Autodesk solutions enable you to have freer reign over your creative potential from preproduction planning to final product.

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In the News
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